Privacy policy

Smartifya Ltd respects your privacy. This policy explains what data we collect, why, how we protect it, and your rights.

Last updated: 2026-04-01

Who we are

The data controller is Smartifya Ltd, 71-75 Shelton Street, London WC2H 9JQ, UK. For any question: privacy@smartifya.com.

Data collected

Via the contact form: name, email, company, phone (optional), project description. Via navigation: anonymous statistics (Plausible Analytics — no cookies, no IP stored). No advertising tracking cookies.

Purposes

Respond to your commercial requests, propose a scope and a quote. Anonymous statistics to improve the site. No marketing emails without explicit consent.

Legal basis

Article 6.1.b of the GDPR (pre-contractual measures at the request of the data subject) for commercial contacts. Legitimate interest for anonymous statistics.

Retention period

Contact data: 3 years after the last exchange. Accounting and contractual data: legal duration of 10 years. Anonymous statistics: 13 months.

Recipients

Your data is never sold or shared with third parties for marketing purposes. Technical sub-processors only (hosting provider, HubSpot CRM, Resend email) — all under GDPR data processing agreements.

Transfers outside the EU

Your data is hosted in the EU (Frankfurt). Some sub-processors (HubSpot, Resend) may process data in the US under the European Commission's standard contractual clauses.

Your rights

Access, rectification, erasure, restriction, objection, portability. To exercise these rights: privacy@smartifya.com. Response time: 30 days. You can also lodge a complaint with the CNIL (FR) or the ICO (UK).